User experience (UX) design is the process of creating products that provide meaningful and personally relevant experiences. To produce a suitable UX design, the usability of certain product and the pleasure for consumers should be considered very carefully to make them use the design. This design is based on interaction with audiences with integrating the product and including design and function. For good interaction, researches of the user’s perception, action and motivation is vital. User Experience design has to address what they can do with the certain product, how it relates to the design of functionality in a pleasant way. UX design starts from the Why, then determines the What and finally the How, in order to create products that users can form meaningful experiences with.
The digital creative studio ‘Holition’ has focused on digital engagement how the technology can function with human experience. Great selection of technology can be seen through several fashion and design projects to deliver the creative ideas. ‘Holition’ have managed to use their techonologies by well producing an unique augmented reality and virtual try-on applications for Tissot, Moët & Chandon, and Face. For example, the virtual champagne booth was presented for celebrities to shake a bottle of Moët in front of a special Magic Mirror for it’s live event. The action triggered an animation where virtual bubbles erupted from the bottle as if by magic. Every virtual moment was captured on a personalised short video clip and triggered users to share on Facebook or posted to friends.